“A Brand” Not “THE Brand”
Wednesday, 28 April 2010 by Alex BrownMy brand is about “a”, not “THE”. A good brand can be about “a” not “THE”. My brand is better with “a”, not “THE”.
My brand is about “a”, not “THE”. A good brand can be about “a” not “THE”. My brand is better with “a”, not “THE”.
This speech was delivered and recorded live for the PMI North America Congress on September 12, 2005. The entire 54-minute speech will play below, with slides synchronized to the audio, and it is also available as an audio or video podcast from this site.
Available as a four-contact hour, four PDU [...]