Driving a Marketing Vision Using Project Management
Saturday, 12 May 2007 by Alex BrownMost marketing professionals do not understand or profit from the discipline of project management. Learn how one company used project management as a way to drive and define its marketing vision. Learn from this case study, so your marketing and sales departments can begin experiencing the benefits of project management.
Presented at the PMI Asia Pacific Congress in Hong Kong on January 30, 2007.


